Our values

Our Mission Statement

“Our goal is to be the very best that we can be in every aspect of what we do! This means having the best team and being the best place to work. We work hard and smart to provide the highest quality signage and vehicle wraps at very competitive prices, meeting the tightest deadlines and exceeding our customers’ expectations by working together as a team.

Our amazing team is without a doubt our strongest asset and our current team blow me away with the volume and quality of work that they produce. The fact that so many of our team, really do, love their job and working at Specialized Signs is my greatest achievement to date, and the most important part of my job is to make sure that our team remain as happy, hardworking and eager to be involved with the continued growth and improvements of Specialized Signs!”

Graham James Sim – Managing Director

Today, as in 2009, our mission remains the same, to give our clients whether large or small, the highest quality of products, first class customer service and a cost effective, innovative solution to make your brand stand out!  This focus has been recognised in 2021 with our ISO accreditations of 9001, 14001 and 45001.

Our team is at the heart of everything we do, and our core values, created by Graham when he founded the business reflect this and influence and how we operate today. We would love to bring our experience and exceptional service to your next signage or wrapping project, so get in touch with us today.

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Customer Experience

We develop relationships that make a positive difference to our clients. We want to make the process as enjoyable as possible and our team are incredible at what they do. We are always happy to help and always go above and beyond to provide the very best experience.


We manufacture, print and install everything in-house to give us full control. This ensures that we provide the very highest quality possible on every single job. By producing everything in-house we are extremely cost effective and will always meet your deadlines.

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Honesty and Integrity

We uphold the highest standards of integrity in all of our actions and we are a company that you can trust at every step of your journey.


Working together as a team is critical. Our team are our biggest asset and we value our people, encourage their development and reward their performance. We are continually improving to make sure we provide our team with the very best working environment so that they can excel at what they do best!

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We are personally accountable for delivering on our commitments and our team are extremely proud of the work that they produce. This has enabled us to build up a huge customer base who come back to us time and time again.

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We strongly believe that to build the best relationships, communication is key. Offering our clients a single point of contact, ensures a clear and consistent dialogue throughout each project. Communication is just as important internally within our own team to allow every member to contribute to achieving our goals whilst working in synergy together.


We believe in moral responsibility, ethical principles and we see tremendous value in and are strongly committed to having a well-rounded workplace. 

We actively build a diverse, inclusive, and collaborative working environment where all views are welcomed, openness is encouraged and teamwork and merit are cornerstones. 

We treat our employees and all our clients with professionalism, dignity and respect, fostering an environment where people can contribute, innovate and excel.