In June 2024, Specialized Signs had the privilege of designing, producing, and installing the new stadium signage for the rebranded Home of the Set Fare Arena, the home of Livingston Football Club.
This major project was a full stadium rebrand, transforming the entire front elevation with a combination of vinyl graphics, flat panel signage, and illuminated sign trays. The goal was to create a bold new look that celebrated both Livingston FC and their main sponsor, Home of the Set Fare.
A Collaborative Design Process
Our Project Manager and Designer worked closely with the team at Livingston FC to ensure every detail of the new signage aligned with the brand guidelines of Home of the Set Fare while respecting the identity of the Club. The result is a cohesive and striking design that enhances the stadium’s presence and creates a strong first impression for fans and visitors.
Vinyl Graphics for the Glass Frontage
The front glass elevation underwent a full refresh. Our installers carefully removed all existing branding and applied Bubble-Free printed vinyl graphics. The central panes now display the main sponsor’s logo at a large scale, welcoming every supporter, while subtle strip manifestations provide visual detail and safety on the lower windows around the reception entrance.
Illuminated Signage for Maximum Impact.
On the cladding, we installed two custom folded ACM sign trays that merge Livingston FC’s branding with the Home of the Set Fare identity. These feature 10mm push-through opal acrylic lettering and logos, finished with translucent vinyl for precision colour. Both trays are internally illuminated, making them highly visible during evening matches and creating an eye-catching focal point at night.
The trays are direct-to-substrate printed ACM with a matte lamination, offering a sleek contrast to the glossy illuminated acrylic, a detail that adds depth and quality to the overall design.
Large Format Sponsorship Signage
Above the main elevation, our team produced an impressive 25-metre sponsorship sign that spans the stadium roofline. This large-format flat ACM panel was direct printed and laminated, ensuring long-lasting durability and a premium finish that stands out from every angle.
A Longstanding Partnership
Specialized Signs has proudly worked on numerous stadium signage projects with Livingston Football Club over the years. Being entrusted with a complete stadium branding overhaul was an honour for our team, and we’re excited to continue supporting the Club with future signage projects.
